Malco Products, Inc. Unveils What's Next at SEMA 2026: New Products, a New Look and a New Partnership

LAS VEGAS, Nov. 4, 2026 —Malco Products, Inc., the fourth-generation, family-run maker of professional car care products based in Barberton, Ohio, is debuting new products from Malco Automotive and Auto Magic at the 2026 SEMA Show, along with a new look for the EPIC® line and a new Presta partnership with INDASA. Find the company at West Hall, Booth #50175, through Nov. 6, alongside a one-of-a-kind Chevy C10 built by Kenny Pfitzer Designs.

 

"SEMA is where our industry comes together, and this year we brought more to the show than ever," said Lauren Osina, owner and director of marketing at Malco Products, Inc. "As a family-owned company, we put people first: our customers, our partners and our team. This year that means a second build with Kenny Pfitzer Designs, a new partnership between Presta and INDASA, and new products shaped by what our customers told us they need. None of it happens without the amazing Malco team, and we can't wait for everyone to meet them this week."

Malco Automotive: a new lineup and a 3-step carpet system

 

Six new products from Malco Automotive are making their SEMA 2026 debut. Hydroclear™ multi-surface water spot remover and Trim Nu™, a body shop safe vinyl coating, available early 2027. Essentials Series™ Acid Wheel Cleaner, an HF-based concentrate for chrome and wire wheels; Prizm™ Interior GPC, an all-purpose interior cleaner; Red Lightning™ vinyl coating; and Turbo Shine 2.0, a fast-flashing, solvent-based dressing. Hydroclear™ multi-surface water spot remover and Trim Nu™, a body shop safe vinyl coating all available now.

 

The brand is also launching a new 3-part carpet system built to remove the stains extraction alone can't:

 

1. 1029 Enzyme Cleaner breaks down organic stains and odors such as urine, vomit, blood and food.
2. 1187 Xtrax™ lifts dirt, mud, clay and grease with an extractor or steamer and leaves no oily residue.
3. 1278 Oxy™ removes dye stains from coffee, juice, wine and sports drinks.

A new look for EPIC®

 

Malco Automotive is also debuting a new look for its EPIC® line at the show, with a new logo and new labels. Rest assured the formulas inside are the same EPIC quality detailers already trust.

 

Auto Magic: six new products, including the new Pro Collection

 

Auto Magic, which has supplied the professional detailing industry for more than 55 years, is unveiling six products coming in 2027. GS-1 Step™ corrects, glosses and protects in a single application. Oxy Magic™ lifts the tough stains general carpet cleaning leaves behind, and Fiber Magic™ is a concentrated detergent for detail shop washables. The new Pro Collection is a water-based, low-dusting compound system: PC-100 Extra Cut Compound, PC-200 Diminishing Compound and PC-300 Final Finish.

Presta: a new partnership with INDASA

 

INDASA USA has been named the exclusive channel partner for Presta® Products, expanding INDASA's automotive refinishing portfolio to include Presta's professional compounds, polishes and finishing solutions. The partnership brings together two established brands serving the professional collision repair and refinishing markets, and significantly expands the range of solutions available through INDASA USA. Presta will debut in the INDASA booth, #32125.

A custom C10 by Kenny Pfitzer Designs

 

For the second time, Malco and Kenny Pfitzer Designs have partnered at SEMA. The centerpiece of Booth #50175 is a custom 1967 Chevy C10 built by Kenny Pfitzer Designs and finished with Malco's EPIC® line of compounds and detailing products: perfection at its finest. Visitors can see the truck up close all week.

Visit Booth #50175

 

Show attendees can meet the Malco team, and enter to win a YETI cooler packed with our professional detailing products ($750 value). The 2026 SEMA Show runs Nov. 3–6 at the Las Vegas Convention Center. Booth #50175 is in the West Hall, and Presta is at the INDASA booth, #32125.